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THE FIELD GUIDE TO SHARE-WORTHY TRAVEL CONTENT

THE TRAVEL
VIRALITY LAB

An interactive content strategy guide for travel advisors. Based on Jonah Berger’s STEPPS framework.

TEST. ITERATE. IMPACT.
BAGGAGE
HNL
HONOLULU, HI
MAKE
SCROLLS
STOP ◉
✈
THE WORLD IS
YOUR CONTENT
CALENDAR

DIAGNOSTIC 01

Does this post have a reason to travel?

Check the principles you intentionally built in. More isn’t automatically better; clarity is.

0/ 6 SIGNALS
Start with one vivid reason to share.

SIX SIGNALS. THIRTY STARTING POINTS.

Pick a principle. Steal the angle. Make it yours.

S

SOCIAL CURRENCY

Make sharing your content feel like proof of good taste, access, or belonging.

LAB QUESTION: What does following you signal?

PROMPT LAB / NO GENERIC CAPTIONS ALLOWED

Build a hook
with a pulse.

Change the inputs. Keep the psychology. Then turn it into a reel, carousel, or story.

HOOK GENERATORLIVE OUTPUT ●

01 / DESTINATION

02 / OPENING MOVE

YOUR OPENING LINE

“Save this before you book Italy: The “quiet luxury” Caribbean resorts your friends haven’t found yet.”

06

THE PRINCIPLE THAT MAKES PEOPLE STAY

Don’t lead with the point.
Lead with the moment.

Tips make you useful. Stories make people care what happens next. Put your expertise inside the missed flight, the surprise upgrade, the first dinner, the sigh of relief.

FIELD NOTE

“The hotel room wasn’t the reveal. The fact that she finally exhaled was.”

— A better opening than “3 tips for a luxury escape”